PERENCANAAN RESEARCH DESIGN ARKEOLOGI BERBASIS MARKETING

Authors

  • Rusyanti Rusyanti Balai Arkeologi Jawa Barat

DOI:

https://doi.org/10.24164/pnk.v1i1.6

Keywords:

city, layout, planned, industrial area

Abstract

Research planning to the realm of history and archaeology is the starting point towards the crucial impact on the work that should be done. Weaknesses in determining focus in planning,   impact on the inefficiency and prolonged wastage. To overcome these problems required careful planning strategy at the initial level, i.e. by way of adapting the strategies developed in other sciences. One planning research strategy that can be use in the context of archaeology which became the idea in this article is the marketing strategy developed by Philip Kotler. The use of this frame work is to give the direction and focus of the research be more measurable, efficient, proper and exact.

Keywords: Archaeology, research design, marketing

References

Atmosudiro, Sumijati dan Tjahjono Prasodjo. 2011. Arkeologi dan Publik. Yogyakarta: Balai Arkeologi Yogyakarta.

Cooper, Malcom A, Antony Firth, John Carman dan David Wheatley. 1995. Managing Archaeology. London: Routledge.

Kotler, Philip. 1987. Dasar-Dasar Pemasaran. Edisi Ketiga Jakarta: Intermedia.

Kuntowijoyo. 2005. Pengantar Ilmu Sejarah. Yogyakarta: Bentang Budaya.

Rahardjo, Supratikno. 2012. Arkeologi Untuk Publik. Jakarta: Ikatan Ahli Indonesia

Rochmat, Saefur. 2009. Ilmu Sejarah Dalam Perspektif Ilmu Sosial. Yogyakarta: Graha Ilmu.

Syahrie, Sugeng P. 1997. A Dusty Fettish. Depok: Romantika Arkeologia

Simanjuntak, Truman. 2002. Pedoman Singkat Penyusunan Research Design. Jakarta: Bagian Proyek Penelitian dan Pengembangan Arkeologi Badan Pengembangan Kebudayaan dan Pariwisata.

Kompas, 2002:10.

Published

2018-07-24

How to Cite

Rusyanti, R. (2018). PERENCANAAN RESEARCH DESIGN ARKEOLOGI BERBASIS MARKETING. JURNAL PANALUNGTIK, 1(1), 61-72. https://doi.org/10.24164/pnk.v1i1.6

Issue

Vol. 1 No. 1 (2018): Vol. 1(1) 2018

Section

article
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